“Love Food Hate Waste” Message Reaches Millions of Canadians

“Love Food Hate Waste” Message Reaches Millions of Canadians

The National Zero Waste Council has released a new report called Making Every Bite Count, which provides a snapshot of the Love Food Hate Waste initiative’s successes during its first three years in Canada.

Building on the success of Metro Vancouver’s regional campaign, Love Food Hate Waste Canada was launched nationwide in July 2018 by the National Zero Waste Council. In collaboration with local governments and major retailers, Love Food Hate Waste has reached millions of Canadians with its inspiring and empowering food waste prevention messages. The initiative delivers simple, actionable tips and strategies to change people’s behaviour to prevent food waste at home.

Household food waste is a major issue in Canada — about 63 per cent is avoidable, meaning it could have been eaten at some point. For the average household, this amounts to nearly $1,300 worth of wasted food, or 140 kilograms, annually. For Canada as a whole, it adds up to 2.3 million tonnes or $21 billion worth of edible food waste that contributes 6.9 million tonnes of greenhouse gas emissions each year.

Love Food Hate Waste is also expanding its reach, thanks to new partnerships in Alberta with the Recycling Council of Alberta, Strathcona County, and the City of Lethbridge.