This year’s We Love Water campaign focused on what it takes to deliver water, then provided ways for residents to use a little less of this precious resource.
During the hot and dry summer months the region’s water use can increase by over 50%, to around 1.5 billion litres per day, so the campaign used innovative ways to reach residents when lawn watering and other outdoor uses were top of mind. Much of the messaging on digital billboards, television, radio, social media, and online ads was triggered when weather forecasts called for stretches of sunny weather, which helped the campaign remain timely, relevant, and most impactful.
This approach has shown results: overall awareness of We Love Water promotions among Metro Vancouver residents targeted by the campaign rose to 50%, increasing from 21% in 2019. Conserving water can help ensure a reliable water supply and defer capital costs for large-scale water infrastructure projects.
Check out We Love Water to find out more ways to use water efficiently around your home all year long.